You have a craft for making jewelry and of the sake of it, you have also created its business by your own unique sense of designs and one-of-a-kind jewelry products offerings. Additionally, this digital age warrants a very tangible online presence for your jewelry business in order to make the jewelry line and its products visible and highlighted to the wide scores of masses highly dispersed around the various geographical areas around the world.
A very important initiative in the form of digital marketing and promotion to be undertaken by various jewelry sellers to enlarge the number of clicks getting converted into revenue and also to make the jewelry brand more durable and appealing to the overall masses in the long-term and thus building up of its ORM Jewelry Business.
Building up of a robust online presence of a jewelry brand would include making use of tools like:
- Trustworthy Product Offering: Scores of jewelry buyers will only float and get attracted towards a jewelry brand that gives guarantees and warranties of its jewelry offerings in the form of hallmark, 4 Cs, that is, color, clarity, cut and carat and purity. Further, some other aspects of jewelry selling like providing for a secure and foolproof payment receipt gateway and steal free delivery system can go a long way to make a better presence for the jewelry brand as people tend to spread good reputation on the basis of word of good mouthing.
- Active Social Media Selling: Another very crucial aspect of strong digital presence of jewelry business is making use of social media websites like Facebook, Instagram, Google+, Pinterest, Linkedin, Tumblr and Foursquare to advertise, spread and disseminate its new product launches and its history, and stories in the form of numerous and concurrent media shares, infographics, videos, latest GIFs, etc. across various groups, blogs and pages to make the jewelry brand’s presence highly visible and apparent. Included in the scheme of social media selling would be making use of paid-advertisements to bolster and raise the number of views of its contents and its details.
- Website Up gradation: Another very important and yet not so apparent way to boost the number of customer visits to the jewelry website’s e-store would be to update and make up gradation efforts in the appearance of the website in terms of banner, advertisements, contents, pixel images of better clarity and color brightness, etc. Also tools like SMO, SEO can also be made use of to design a better user-friendly online store and shopping cart, etc., all to eventually culminate in the jewelry brand’s strong internet presence.
- Mobile APP: A very sure shot way to directly connect to the new age tech savvy jewelry purchasers by creating an app equipped with all essentials of an E-Store, to include details like physical store location, address and contact numbers of branch offices, if any, list of available products with its price and category specifications, option for custom made products with instructions as to how to order them, 24*7 online chat and customer assistance contact toll free number, etc.
- Influence: A very easy and costly way to emphasize a robust SEO for jewelry sellers is by collaborating and tie-up with various jewelry veterans and famous personalities, like TV Actors, Serial Actors, etc. to publicize the jewelry brand and inflate its popularity as such people have the capacity and fan followers to boost the jewelry sales. By such association, an exhibition of them wearing the jewelry and its positive word mouthing, the masses become aware of and acknowledged of the jewelry brand and its line of product offerings.
