Jewelry Making Business: The Classic Starter’s Guide
Ok, so you are a creative person and you have the insight to create and establish your own jewelry line with your own distinct, out of market unique designs engravings, metallic textures, etc. but how to start and set it up, how to make it happen and set it going in the mainstream market.
Here in below are some of the tips to be used as a Guide for Setting up an Online Jewelry Business:
- Market Research: Before deciding on to set up a jewelry venture, many noteworthy things are to be analyzed and decided beforehand. Things like the jewelry industry environment, market sphere, expected future cash flow with estimated returns for a timeline of years, locational preferences, competitive edge, pricing modalities, target customers, the type of jewelry, whether be Fashion, Costume, Fine Jewelry or other/in-between, the way it is to be designed like with manual design tools, 2D or 3D design software, jewelry-specific design software, etc. are all to be ascertained. Further, assistance in the form of trade advice and recommendations can be taken from the local chamber of commerce like ASSOCHAM, CII, etc. to get a smooth direction of things to be Worked out for your Jewelry Business.
- License and Name: Once all this has been decided and thought about, an application has to be given with the relevant Government authorities to get a license to start and work as a jewelry business, along with the applications for name and logo. The certificate provided by the authorities is the legal sanction without which any jewelry business cannot be started. Name and style for the jewelry business should be decided and applied for something to differentiate and stand apart for a competitive advantage. And such name and logo have to be distinct and unique to capture masses eye and attention. Additionally, such name and logo should not be in already use by any other jewelry brand and it must convey a theme of jewelry matching with the purpose of the jewelry line.
- Online Website: Once the basics of setting up the jewelry business has been done, a very crucial in the 21st century digital age is the Making of an Online Jewelry Website and an E-Store to attract maximum prospective customer visits clicks and visibility of the new business.
Under the website of the jewelry business, the following are demarcated as:
- Homepage: Homepage gives details about the business and Acumen of the Jewelry Brand Set up to be short and precise to draw the reader towards the jewelry line in a very compelling and appealing manner. It must also exhibit the brand’s most trendy and popular jewelry collections and designs.
- Product pages: This page lists out all the product information in terms of categories, gender, style, stones, metals, price ranges, etc. all to be presented and showcased with clarity and neatness. The scope must also be given for liking and demarcating the jewelry products in terms of immediate purchase and future purchase like for instance some online companies give the option for putting items for immediate purchase into baskets and others liked items into a wish list, for future reference and retrieval.
- Contact details: This is also a very important aspect of jewelry business in which details of the jewelry business like location details of the store location, branches, registered office, if any, route map, contact numbers, helpline and customer care number, etc. are all to be provided for customers and prospects to view and contacted upon.
- Digital Marketing: Apart from the online setting up of a website, another very important aspect is of website handling and maintenance. In order for the jewelry website to capture the maximum number of visits and its conversion into sales, to raise its popularity and allure, a provision for online marketing and its various tools is there. Under digital marketing, sales and Promotion of the Newly set up Jewelry Brand is undertaken in the form of various digital promotion tools like SEO, SMO, Pay Per Click, E-Mail/E-Commerce/Social/Video/Content/Referral Marketing, Website Analysis, etc. is undertaken.
